REALLY USEFUL KNOWLEDGE FOR THOSE ENGAGED IN ENTERPRISE

 

UNDERSTANDING INTELLECTUAL PROPERTY

- an awareness for all

Agenda and Synopsis
(Timings are approximate) - CLICK HERE FOR BOOKING FORM OR BOOK ONLINE

09:50 Welcome - Coffee - Introductions and Goals

10:00 Intellectual property concepts - The purpose of intellectual property - the common good - the matter of monopolies - intangible assets and commercial benefits - IP fundamentals - types of intellectual property - sources of intellectual property - crown rights - trade secrets - technology transfer - record keeping.

10:45 Protection (topics covered according to audience) - Inventions (patent) - text, pictures, film etc. (copyright) - software and algorithms (copyright vs. patents) - biotechnology (current practice and developments) - brands (trademark) - designs (design right) - databases (database right) - plant breeding (plant breeders’ right) - confidentiality (trade secret) - procedures - recent changes. (BREAK DURING THIS SESSION)

11:45 Management - Creation and ownership - foreground and background IP - IP in contracts - publications - dealing with government agencies - foreign dealings - share funded deals - reporting and protection - threats - processes - costs.

12:45 Buffet

13:30 Resources and valuation - Patent mapping - online and other resources - uses of patent information - where to go for help - basic do’s and don’ts – valuing IP, a methodology

14:15 Collaboration and strategy - Background - research areas - fit - planning -legal considerations - HEI and SME interests – funding programmes - amounts available - application processes - strategy.

15:00 Case study

15:45 Discussion and close

Note: This workshop is suitable for people at all levels of enterprise. It assumes no prior knowledge of the principles.